At Fitness Worx, we’re always looking for ways to improve the experience we offer our members. From investing in our facilities to sourcing the very best training equipment, our mission has always been simple: provide an environment where everyone can achieve their fitness goals using industry-leading equipment.
That’s why we’re incredibly excited to announce our new partnership with Staffs Fitness, the exclusive UK distributor of PRIME USA strength equipment.
Raising the Standard of Strength Training
PRIME USA has earned a global reputation for designing some of the most innovative, biomechanically advanced strength equipment in the industry. Their machines are trusted by elite athletes, professional sports teams, and some of the world’s leading gyms thanks to their exceptional build quality, smooth movement, and ability to maximise training performance.
By partnering with Staffs Fitness, we’re taking another major step towards bringing world-class training equipment to the Fitness Worx community.
The Journey Begins at Cannon Park
The first shipment of PRIME USA equipment lands at the end of this year, heading straight to Fitness Worx Cannon Park, where members will be among the first in the UK to experience these incredible machines.
The First Delivery Will Include
- Chest Fly / Rear Delt
- Plate Loaded Incline Press
- Plate Loaded Leg Press
- Plate Loaded Row
- Plate Loaded Leg Extension
Designed with industry-leading biomechanics and exceptional build quality, these machines will help members train harder, move better, and get more from every workout.
This Is Just the Beginning
Our investment doesn’t stop there.
The first shipment lands at the end of this year, heading straight to Cannon Park.
A second full container arrives in 2027, supplying Rugby, Solihull, and more Fitness Worx locations. 👀
This is a long-term commitment—not just a one-off upgrade. Our vision is to equip every Fitness Worx gym with world-class strength equipment, ensuring every member enjoys a premium training experience no matter which club they visit.
Investing in Our Members
Every investment we make is driven by one goal: creating better gyms for our members.
We believe exceptional facilities inspire exceptional results. By continually reinvesting in our clubs and partnering with leading brands like PRIME USA, we’re ensuring Fitness Worx remains at the forefront of the fitness industry.
This partnership marks another exciting milestone in our journey—and we’re only getting started.
Thank You
A huge thank you to everyone involved in making this partnership happen. From the teams at Staffs Fitness and PRIME USA to everyone behind the scenes at Fitness Worx, this has been a fantastic collaborative effort.
Most importantly, thank you to our members. Your continued support allows us to keep investing in bigger, better facilities and the very best equipment available.
This is only the beginning.
Watch this space—there’s much more to come.
